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About Rob Barnes
Rob Barnes
Creative Lead
Phone: +47 373 217 97

Helping people care before asking them to act

I am driven by the belief that good communication does more than inform. It builds connection, inspires trust and invites change. Over the past two decades at GRID-Arendal, I have worked across projects, platforms and disciplines to help translate environmental knowledge into tools people can understand, feel and use. Whether through video, design, facilitation or strategy, I help teams communicate with purpose. I believe that creativity should serve clarity, and that even the most technical ideas deserve a human voice.

What I Bring

I support teams across GRID-Arendal to shape communication products that are impactful, thoughtful and emotionally resonant. My experience includes creative direction, storytelling, outreach and multimedia production, all grounded in a commitment to collaboration and learning. I also serve as an internal sounding board and creative partner, helping project managers, facilitators and subject experts strengthen their narratives and engagement strategies.

My Focus Areas

In My Own Words

″Good communication helps people care before it asks them to act. My job is to help make that care possible through clarity, creativity and connection.″

More about me

Skills: Artificial Intelligence (AI) Audience Engagement Co-creation Processes Communication Production Management Concept Development Creative Direction Design Editorial Design Environmental Messaging Layout Licenced Drone Pilot Narrative Framing New Technology Photography & Videography Strategic Communication Team Collaboration Video Editing Visual Storytelling Workshop Facilitation multimedia production AI Implementation Audio Editing Co-creative facilitation Public Speaking User Experience Design Capacity Building Capacity building and public engagement Communication Training Digital Media Graphic Design Media Production Photography Project Management Storytelling Web Development

Latest publications Rob's involved in

Norwegian Blue Forests Network (NBFN) - Top Ten Trends from 2024

This report presents a selection of trends from 2024, as well as areas to watch in 2025 and beyond.

07 Feb 2025 Monograph

Blue Carbon 2

This report offers tools to help developing countries explore blue carbon as a financial mechanism.

In progress Rapid Response Assessment

Afripac knowledge hub

https://afripac.grida.no

01 Sep 2024 Web Solutions & Apps

Latest activities Rob's involved in

Bevar Raet Animation Explainer Video

Bringing marine conservation to life through community storytelling

In progress Comms & Outreach (General)

CAMCA - Central Asian Mammals and Climate Adaptation

In progress Mountains

Communications

Turning knowledge into meaning — and action.

In progress Programme

Latest news

View all news

Waves of Change, Phase II: Return to Lüderitz

25 Aug 2025

Arendalsuka 2025

18 Jul 2025

Why does Pride matter to us?

25 Jun 2025

GRID annual report 2024

13 Jun 2025

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