WWF once facilitated a process of developing Arctic guidelines for tourists and tour companies. Representatives from local communities, governments, different sectors of the tourism industry, conservation organisations and scientific institutions used their experience to create ten principles and guidelines for Arctic tourism. Expedition ship tour operators, operating in the North Atlantic Arctic with small and middle sized vessels meanwhile organized themselves in the Arctic Expedition Cruise Operators (AECO) developing their own environmental guidelines. Svalbard, which Norway aims to keep as "one of the best managed wilderness areas in the world" is a leading example of "Linking Tourism & Conservation" (see link). With Svalbard's large protected area system and the Svalbard Environmental Protection Fund (see link) and guidelines for tourism guides at every landing spot, the archipelago provides a win-win for tourism and nature conservation.