Svalbard tourism is well managed. - WWF once facilitated a process of developing Arctic guidelines for tourists and tour companies. Representatives from local communities, governments, different sectors of the tourism industry, conservation organisations and scientific institutions used their experience to create ten principles and guidelines for Arctic tourism. Svalbard, which Norway aims to keep as "one of the best managed wilderness areas in the world" is a leading example of "Linking Tourism & Conservation" . With Svalbard's large protected area system and the Svalbard Environmental Protection Fund and guidelines for tourism guides at every landing spot the archipelago provides a win-win for tourism and nature conservation.