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WWF launches new TV channel

8 July 2008 – WWF has launched its own dedicated television channel to bring high quality campaign and conservation videos to a worldwide audience.

The new WWF channel is hosted by the online environment channel, a partner project of the United Nations Environment Programme. It can be accessed at  and through the WWF website

Ade Thomas, Founder of, said: “ is extremely proud to be working with WWF, the world’s leading conservation organisation, to show WWF's great films on both our broadband TV channel and via our video podcasts. We hope to bring a large international audience to WWF’s content.”

WWF’s mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature. The organisation has a long track record of using film and video to raise awareness of environmental challenges and using the web to inspire audiences and create change.

Martin Atkin, WWF International’s Director, External & Media Relations, said: “WWF is very excited to be able to partner with, the leading environmental online TV channel, to offer audiences worldwide a unique insight of WWF’s on-the-ground work in conservation and environmental projects.”

Daniel Graham, WWF International’s Director, Online Resources, said: “ allows WWF to distribute full-screen internet TV to audiences worldwide. Our podcasts will also reach iTunes users around the globe, enabling us to get our messages out to more people than ever before.”

WWF's films will be available to view at any time anywhere in the world on as part of its video on demand functionality. In addition to all WWF films being available via the dedicated WWF channel, viewers will also be able to search for them using's search functionality.

Notes for Editors is the broadband TV channel for environmental films.’s URL is

WWF, the global conservation organization, is one of the world's largest and most respected independent conservation organizations. WWF's mission is to stop the degradation of the earth's natural environment and to build a future in which humans live in harmony with nature, by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.

For more information please contact:

Martin Atkin, WWF: +41 79698 2985
Michelle Coomber, +44 (0)20 7240 0357;  

Nick Nuttall, Spokesperson/Head of Media, UNEP on Tel: +254 20 7623084, Mobile: +254 733 32755, E-mail:

Or Anne-France White, Associate Information Officer, at tel: +254 20 762 3088, Mobile: + 254 728600494, or e-mail:

Tuesday 08 Jul 2008
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