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More attention should be paid to harnessing the potential of both voluntary
action by individuals and formal voluntary initiatives in business. Voluntary
initiatives are increasingly recognized by the private sector as a way
of contributing to the environmental agenda and being seen to be 'green'.
At the individual level, voluntary action is the foundation for many forms
of environmentally responsible behaviour.
| Suggestions for Action |
| Further voluntary action |
- Encourage the further adoption of voluntary initiatives such
as:
- commitments by companies to achieve additional environmental
targets
- codes of conduct for sectoral industry associations regarding
environmental responsibility
- environmental performance targets agreed between government
and a company or sector
- legally binding covenants
- Support NGO-led voluntary initiatives such as:
- environmental clean-up and recycling campaigns
- tree planting
- restoration of degraded area
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