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This work meets a critical need: to provide GRID-Arendal’s clients with a broad and cutting-edge range of communication product options to deliver top-quality environment science, management, and policy options to an increasingly technology savvy audience. These audiences are also likely to be much more geographically, economically, and culturally diverse than environmental audiences of the prior decades. Meanwhile, funders and clients alike must justify their communication expenditures. The New-Media Lab provides the structure needed for GRID to explore emerging, cutting-edge technology options, while demonstrating the cost-saving benefits to clients with specific, measurable, quantified impact reported for each of the targeted audiences.

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